Non-profits are under pressure to achieve increasing fundraising goals with limited resources in a sector where competition for donations is fierce. In this workshop learn how to make effective use of your resources to expand your audiences, attract new donors, and take advantage of evolving fundraising trends.

Date: Thursday, October 20, 2016  

Time: 1:30pm – 5:00pm  

Location: TBA

Who Should Attend:

  • Organization leaders and staff involved in fundraising
  • Volunteers, Board Members & Committee Chairs

Workshop Outline:

Section I: An introduction to fundraising in small shop

In this introductory section we will discuss the challenges of wearing multiple hats, the importance of embracing your role as fundraiser and tips on how to pick priorities and stay focused.

Section II: What’s in your fundraising tool kit?

A realistic assessment of the tools and resources you have in your organization and how you can use them for maximum impact is a key first step to reaching your fundraising goals.

In this section you will learn how the people in your organization can play a role in fundraising activities and how to match your resources to strategies that will achieve your goals.

Section III: Targeting your donors

Your best chance for success in fundraising is turning the friends and champions of your organization into your donors. Do you know where your donors are? In this section learn how to identify and target new donors within your network and how you will need to tailor your messaging and programs to get their attention.

Section IV: Expanding your audiences

Achieving higher fundraising goals means growing your donor list and engaging new people in your organization. In this section learn innovative ways to reach new audiences and turn them into your donors.

Section V: Evolving trends in fundraising

In the competitive world of non-profit fundraising positioning your organization to adapt to new trends will give you the competitive edge you need to punch above your weight.

In this session learn about some of those new trends and how other organizations are using them effectively.

Section VI: Open forum

A 15 minute Q&A period. Your chance to ask questions and share your experiences in fundraising.

Workshop Leaders:

Alison Faulknor:  As Director of New Initiatives at the National Trust for Canada, Alison is leading the organization through a transformation in how it approaches fund development. In everything from philanthropy programs, to social enterprise, corporate sponsorship and foundation and government grants, she is marshalling the resources of the organization for maximum impact. Alison draws on extensive experience working in the non-profit sector, leading teams to build new programs, forge partnerships and reach their fundraising goals.

Nhanci Wright:  As a fund development specialist, Nhanci held senior positions in national organizations before establishing her own consulting practice in 2001. She has led non-profits in the development and implementation of effective fundraising strategies, capital campaigns, signature fundraising events, and major gift programs. She has worked with the National Trust to introduce a new Annual Appeals strategy, major gifts and planned giving programs, and the launch of its new donor club, the Heritage Patrons Circle.

Registration Fee:

  • $75 for registered conference delegates
  • $100 for those not registered for the National Trust Conference 2016.
  • Register Now